Extra, extra, extra: the first two ShiftT’s accelerated startups are being announced


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Laura do Amaral Mendes


It’s quite true that in December, during this Christmas spirit, we end up getting more nostalgic, isn’t it? And when I was here writing to you and thinking about what I would call this post, I remembered the old newsmen announcing aloud in the streets, the headlines of the day: extra, extra, extra…

Well, the years have passed and the way to announce a great novelty has changed and I came here to tell you firsthand what they are, the startups that have already gone through my acceleration process. 

In the previous post, I talked a little bit about how the pre-acceleration phase went and its importance in this journey. I also stressed how fundamental people’s role was to build a winning value proposition. And that’s when I realized I couldn’t wait until 2022 to tell you who my first accelerated startups were.  

Of the eight startups approved in the pitch day, two have already gone through this whole process and, along with my team and Tupy, have constructed a scope with well-defined deadlines and indicators so that together we can find the answers to our challenges.  But let’s cut to the chase, the first two accelerated startups are: Hedro and Pix Force

H1.2 Sensor
Data Collector

Hedro is a startup from Minas Gerais and it fits perfectly with the digital and industry 4.0 profile we were looking for. Hedro’s team specializes not only in the development of emerging technologies (hardware, firmware and software), but also in the integration of these technologies, instrumenting the entire industrial environment, bringing the focus to predictive maintenance and increased machine availability. And look how cool: Hedro’s sensors are super small and wireless. Thus, the Maintenance team can install quickly and configure remotely, without affecting the operation. Isn’t that great? 


Learn more about Hedro:

And the company from Rio Grande do Sul, Pix Force, has the computer vision as its core, combined with the development of algorithms capable of processing everything that the human eye can see. Yes, everything! Can you imagine how much this could help in several of our processes within Tupy?

In the proof of concept, we will start using this technology in our manufacturing site, with a pilot running in the process of inspecting the raw material.

In other words, I can tell you that these technologies are easily scalable to different industrial environments, for example in load counting, inventory of parts, quality inspections, production monitoring, and many others.

Inspection of power transmission towers


Find out more about Pix:

By the way, speaking of proof of concept, do you know the importance of delimiting a small scope and with conditions that allow us to have answers quickly and means of correcting a route, in case of any error? Well, my team did not give up this premise when it came to building the scope. 

So, did you like the news? Do you want to know who the next few accelerated startups are?  

In the meantime, I’ll take a little break, but I promise to come back in 2022 full of news! 

Before I say goodbye, I want to reinforce my #gratitude for this amazing year of construction, collaboration and engagement. I wish you a Merry Christmas and a wonderful 2022, connected, innovative and sustainable! 

Until next time! 

Laura do Amaral Mendes